Treat different customers in different ways. Through customer segmentation, your organization can become more effective in obtaining greater Return on its market shares, as well as strengthening its relationship with customers through an improved understanding of their characteristics.
Knowing your clients down to the smallest details is only possible through Database Marketing, where beyond your customers’ characteristics and behaviour, you will discover their future tendencies, allowing you to create immediate actions to anticipate your customers’ behaviour.
Find more relevant clients for your campaigns, create your marketing campaigns, monitor their progress, automatically evaluate results and make better campaigns based on the previous ones.
Discover thousands of associations between your organization’s products and improve sales with offers that are truly relevant to your customers.
Gaio directs your organization towards the ideal mix of products to be offered to your customers, introduction of new products, pricing, targets, category composition, profitability and other analyses relevant to retail.
It is common sense that conquering a new customer is a lot harder than holding on to current customers. Therefore, knowing when a customer is about to leave your organization is fundamental. With Gaio’s predictive models for customer retention, you can reduce the amount of customers leaving, increasing your customer base.
Relationship depends on a two-way exchange. Gaio will elevate the level of relationship between your organization and your customers, through an automatic reaction to their actions, that is, your customers will understand that you know who they are, that you respond to their actions, and, above all that, that you anticipate their wants and needs. This becomes possible through defining a list of rules from which the company will act in response to their customers’ actions.
Creating offers in which products and discounts are combined can generate either profit or loss. With Gaio’s models, we create profitable combinations based on the expected demands for the combos.
Campaigns can cannibalize other campaigns from within the same organization. Through campaign optimization solutions, it becomes possible to detect which are most relevant and avoid customers buying too much at once, followed by long periods with no purchases.
With each of your customer’s purchases, the Gaio System will set off a survey of satisfaction evaluating that particular point of contact, which will allow the execution of actions that can reverse bad contacts made with customers and bring you closer to those who have had good experiences with your organization.
Continually evaluating diverse metrics related to your products is fundamental to directing your organization’s strategies towards a more profitable business and greater growth. Gaio will show you strategies which make it easier to choose a group of products to be commercialized by your company, with the view to maximize profitability and gain market participation.
It is common sense that the cost of customer acquisition is often higher than the cost of maintaining the current customer base. Considering this, Gaio elaborates strategies and analytical processes that will increase the rate of client fidelity, generating better results for your organization.
Knowing whether a campaign generated the expected impact on customers will allow you to be more assertive in your company’s market communication.